Log actual keywords?

Discussion in 'Google AdWords' started by foobaa, Aug 13, 2009.

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  1. #1
    Hi,

    I'm trying to find a way of logging exactly what phrases people typed into google search to get to my website (via adwords).

    At the moment, when a user accesses any page on my site I log the referrer as well as the full url of the page they access. But neither of them are yielding the search terms, or even the broad keyphrase matched. The only info I get is the gclid parameter sent to my page.

    How can I change this so that it keeps the gclid (for google analytics) but also includes the original search terms? (If that's impossible, then I'll settle for broad match terms)

    Thanks
     
    foobaa, Aug 13, 2009 IP
  2. Fletch_123

    Fletch_123 Peon

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    #2
    you can do this by setting up an advanced filter within GA..

    filter params:
    Here's the filter:

    Actual Search Term to User-Defined Filter
    1) Create a new profile based on the same Web Property ID as your existing site profile (UA-XXXXX-YY).
    2) Go to edit the profile settings and click the "add filter" link.
    3) Enter a name, suggest "Exact match for bidded term".
    4) Filter Settings:

    Filter Type: Advanced
    Filter Field A: Referrer
    Field A pattern: (\?|&)(q|p|query|encquery|s|qt|terms|kw|qs|wd|w|text)=([^&]*)

    Filter Field B: Campaign Medium
    Field B pattern: cpc|ppc
    Output Field: User-Defined
    Output pattern: $A3
    Field A Required: yes
    Field B required: yes
    Override output? yes
     
    Fletch_123, Aug 13, 2009 IP
  3. shrkscn

    shrkscn Peon

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    #3
    Why not use the search query report in adwords... that will give you the exact query used by visitors who clicked on your ads.
     
    shrkscn, Aug 14, 2009 IP
  4. JHardy_WV

    JHardy_WV Peon

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    #4
    Or in the new UI, check the broad match term you want to look at, then click See search terms
     
    JHardy_WV, Aug 14, 2009 IP
  5. foobaa

    foobaa Peon

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    #5
    Hi - thanks for everyone's responses.

    1) (Thanks) I saw that tip for adwords and couldn't get it to work but I think I've worked it out now - so I'll look into that - but I would like to be able to see original terms in both analytics and my home-brewed system. So - thanks for that.

    2) (Problem) Brilliant - I went to the new adwords UI and checked out search terms feature I hadn't spotted before - thanks - yesterday was a busy day for my site, with a total of 55 clicks on my best keyword - but it said "not enough data"! How much is "enough data"? Even when I use "show search terms" on all my keywords for the lifetime of the campaign it still says "not enough data". What's going on here?

    3) In my ad destination urls I've added myurl/xyz.php?keyword={keyword} and I'm pretty sure it's just returning the broad terms again, which is disappointing. Is this the expected behaviour?

    Thanks!
     
    foobaa, Aug 14, 2009 IP
  6. Getagrip

    Getagrip Peon

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    #6
    You can try using Statcounter.com - its a free program that helps you track different kinds of stats and keywords.
     
    Getagrip, Aug 16, 2009 IP