Location Google Campaigns

Discussion in 'Google' started by Josh Troth, Sep 12, 2023.

  1. #1
    Hi, I work for a company based in the Midlands. All of our campaigns are set up for UK as this is who we work with.

    However i was wondering if setting up campaigns by location would have any benefit at we would love to target the midlands customers so we could visit without losing the UK customers. any recommendations appreciated.
     
    Josh Troth, Sep 12, 2023 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    We run 3 campaigns for 3 areas the size of the midlands and it seems to work well. We can't supply to people outside those areas, the fringes but not the rest of the country, and so it's important to narrow it down. Google ads seems to do that well.

    Facebook, however, not so clever.
     
    sarahk, Sep 12, 2023 IP
  3. Josh Troth

    Josh Troth Peon

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    #3
    Thank you, I think i will be testing areas for our campaigns so we can push certain areas if need be
     
    Josh Troth, Sep 13, 2023 IP