Hi, I work for a company based in the Midlands. All of our campaigns are set up for UK as this is who we work with. However i was wondering if setting up campaigns by location would have any benefit at we would love to target the midlands customers so we could visit without losing the UK customers. any recommendations appreciated.
We run 3 campaigns for 3 areas the size of the midlands and it seems to work well. We can't supply to people outside those areas, the fringes but not the rest of the country, and so it's important to narrow it down. Google ads seems to do that well. Facebook, however, not so clever.