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Location based Marketing

Discussion in 'General Marketing' started by Paresh Shrimali, Jan 29, 2014.

  1. #1
    Many people are used Internet in different ways. In desktop, Laptops, Tablets, smart phones. In future smart phone users must become a big network for internet. Location based marketing gives us benefits for getting a high traffic.

    I want to know the different ways & technique for location based marketing in organic way.
    Paresh Shrimali, Jan 29, 2014 IP
  2. DatingExpert

    DatingExpert Active Member

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    #2
    The best way to have a proper location base marketing is to have a proper SEO of your site which will in return bring you more local and targeted visitors.
    DatingExpert, Jan 30, 2014 IP
  3. imseo

    imseo Greenhorn

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    #3
    I think for location based marketing local business listing, local news paper, local blogger etc are good resources for traffic.
    imseo, Feb 5, 2014 IP
  4. content4cool

    content4cool Member

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    #4
    Are you thinking about organic SEO or anything else?
    But what if you are not from around there? I assume you will need proxies for this?
    content4cool, Feb 5, 2014 IP
  5. Paresh Shrimali

    Paresh Shrimali Active Member

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    #5
    Hi... @content4cool , Organic SEO , but you have another tips for it then share with us.
    Paresh Shrimali, Feb 5, 2014 IP
  6. irfanmau

    irfanmau Active Member

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    #6
    location based it's more easy to get high position on google, try to experiment with local keywords
    irfanmau, Feb 6, 2014 IP
  7. imseo

    imseo Greenhorn

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    #7
    You don't have physical location in your targeted location? Right?

    I don't think you require proxy you can do listing, contact blogger from any where.

    imseo, Feb 6, 2014 IP
  8. BoostSoftware

    BoostSoftware Active Member

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    #8
    Many companies are trying to reach out to local areas in which they don't live. This is great, but first, they have to make sure they optimize the connections close to them.
    BoostSoftware, Feb 6, 2014 IP
  9. Exppress Car Wash

    Exppress Car Wash Member

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    #9
    location based marketing plays a huge vital role in making good business as if we focus the occasion/event on ryt tym then it may help us in a very good positive way....... and according to today's youth they lyk doing or soending most of thier tym online on different ways.... so be focussed and give your best quality you will succeed in your aim....
    Exppress Car Wash, Feb 6, 2014 IP
  10. LeadMaster

    LeadMaster Peon

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    #10
    A unique option for investigating local activity relating to your business is by using Hootsuite's coordinate search where you can see what people are saying related to your business in your territory.
    LeadMaster, Feb 7, 2014 IP
  11. Alyssa Lochmore

    Alyssa Lochmore Member

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    #11
    Mobile marketing is on the rise. It continues to be a new way of reaching people, and it works even better for reaching local people than the computer.
    Alyssa Lochmore, Feb 7, 2014 IP
  12. Deepak patel

    Deepak patel Member

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    #12
    Location based are generally based on the SEO you are doing for your site. Somewhat people target worldwide for getting traffic and rank but its not beneficial at all . Just target the area you want to cover and you are done. You can use google adwords tool for analyzing competition in local market.
    Do proper SEO for Local market , Don't bother about your traffic and website rank.
    Deepak patel, Feb 9, 2014 IP
  13. smartfinds

    smartfinds Active Member

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    #13
    Hello,

    Local Marketing (Store, Office, Building, Franchise, Multi-Location National Companies) is generally managed through multiple sources:

    • Local Business Listing Marketing Management
    • Local Business Listing Data Feed Syndication
    • Target City Landing Pages and the necessary structured data, optimization and landing page marketing
    • Customer Ratings & Reviews Management (active management, not passively waiting for negative reviews)
    • Local Social Media Marketing

    Then you have Local Advertising sources, which is probably your best bet if you're trying to reach an area where your location is not physically present.

    • Google Adwords
    • Google Adwords Express (you do need a Local Business Listing for this)
    • Hyperlocal Advertising in targeted websites (e.g Patch, Examiner)
    • Sponsored Social Community Updates/Posts (e.g. Google+, Facebook, LinkedIn, Twitter)

    Hope this helps.
    smartfinds, Feb 10, 2014 IP
  14. John Eulizer Nimo

    John Eulizer Nimo Active Member

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    #14
    How about adding Geo meta tags for SEO?
    John Eulizer Nimo, Feb 11, 2014 IP
  15. hobbesmedia

    hobbesmedia Active Member

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    #15
    It's old school, but you can still reach a ton of people with a creative and memorable vinyl banner strategically placed in high traffic areas. I know you're probably more interested in mobile and online efforts, but it's worth noting you can print a few vinyl banners for around $100 and potentially generate thousands of local visits. Good luck!
    hobbesmedia, Feb 11, 2014 IP