It's a natural thing that, the user loves their country, culture and language. Every customer love their native language (mother tongue). Research consistently confirms that customers prefer to buy products on websites which is in their own language - even if they do speak English as a second or third language. So, Here localization is the most important thing in the today's e-commerce world. Normal developer think that localization means just the translation of the language, But that's just a 50% work of the localization. As we know IMAGE presentation is powerful than CONTENT presentation, So product image also affect the localization. Ex: If your market area is particular country than you can use country's flag sticker on product. Than you can add subtitle for the products, That subtitle should be related to countries culture, Than PRICE is also important, you should have price conversion, Than measurement UNIT. you should use the UNIT which is used in the target market area. because no one intrested in manual conversion of the price and measurement unit. So this are some small things which every e-commerce site should have for better business...
This is a great post! It's a really smart idea to make sure that your eCommerce store is locally-accessible by giving every different region the ability to switch the language to their native tongue. If you can add this functionality, I'd highly recommend doing it! Great post.