Local seo - why do you have to do it?

Local SEO is a branch of Search Engine Marketing (SEO) and Local Marketing dedicated to local businesses such as restaurants and shops, professionals who offer their services locally. In fact, Local SEO brings together all those actions, tools and strategies that aim to improve the visibility and availability of a local business among the search results of Google and other minor search engines.

46% of mobile searches on Google are local.

50% of these searches lead to a visit to a store in the 24 hours following the search. (Source Hub Spot)

Between 2015 and 2017 (Google data) searches for phrases containing the words "near me" grew by over 150%

These numbers confirm a very important trend that must make us understand how important it is nowadays to do Local SEO to increase sales and the number of customers of your local business.

To start doing SEO Local for your business you cannot ignore owning, optimizing and managing a Google My Business listing.

Google My Business is a tool of great importance made available free of charge by Google for all owners of a business locally. In fact, My Business allows you to create a profile of your business that is shown within the search results "at the exact moment when users search for your business or similar activities on Google Search or Google Maps".

Within the My Business tab we can enter all the essential information of our company:

Company name
Main and secondary category of belonging
Address and contact details
Area of competence
Opening and closing times (including "special" days)
Telephone number
Website
Offered services
A brief description of your business
Photos and images of interiors, exteriors, staff and even the menu
Update post
Once the information on our business has been correctly and completely filled in, Google allows us to create a mini-site containing all this information.

Google has three important criteria for choosing which My Business listings to display between search results and Google Maps:

Distance: First, Google tracks where the search is carried out and tends to show the results closest to the user at that time
Relevance: This second factor is used to identify the results most in line with the request made
Evidence: Finally, the reputation and authoritativeness of the business is assessed, often based on the number and quality of reviews obtained.
To improve the visibility of the My Business card it will be equally important to always get new reviews. These in fact represent one of the main ranking factors of Local SEO.

On the web there are several local seo-themed articles, for example this, I don't know the team behind it so I recommend you to use it for information purposes.

 

I want to get few things ... Are you asking or letting us know about Local SEO process and importance ??

If you are giving us details information that means Listing on Google My Business is first and last option for Local Business ??

I think you should change title to "How to list your business to Google My Business" because there are many more factors which can effects local SEO like Business listing in Bing ...... Create professional page at Facebook, Linkedin and more related platform with same and exact information. Mean to say if you are using address "Streat ABC at washington, USA" at Google my business and at Facebook business page "Streat GHI at washington, USA" then its also effect your local citation and not good for local SEO. There are many more things to do to improve local SEO and ranking.

I think you are describing about only one section of Local SEO chapter ......... Need to learn more about it.

 

No, actually I was going to insert a link in the word "this" that would lead to a site that publishes weekly local seo content, but I have never heard of the site owners and most importantly I forgot to insert the link.
My fault
surely I wrote this short article (if we can call it that) and I have not copied anyone

 

I know but my point wasn't explaining everything about it but only make someone curios about the topic,
in fact at the end I invite readers to go and read the various articles on the web, if my intention had been to explain everything about the local seo not all of this would not make much sense.
I also agree with you on the fact that i need to learn more about it because this kind of topics are in constant evolution.

 

It is not said that everyone must know everything, plus anyone who is not registered can view this topic

 

Just a question guys, it may be silly I know, can you link an online business to Google My Business? or is it available only for local ــphiscal if I can sayــ businesses?