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Local SEO help

Discussion in 'Search Engine Optimization' started by CCASS71, Oct 12, 2019.

  1. #1
    I run a local cleaning service and notice competitors have webpages that are all the same except inserting a specific towns name. They rank really well and are crushing me.
    Is this a good idea? will I get penalized for such tactics?
    example
    mycleaningco.com/town one cleaning
    mycleaningco.com/town two cleaning
    mycleaningco.com/town tree cleaning
    SEMrush
    All exact same content except inserting towns name into the body of text.
    Thanks.
     
    CCASS71, Oct 12, 2019 IP
    SEMrush
  2. ElscottHavoc

    ElscottHavoc Well-Known Member

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    #2
    Before you go changing URLs, do you have Google My Business setup?

    I would be hesitent doing this as the content is technically duplicated with just the town name changed. Duplicate content is not something Google likes, even if you're currently getting crushed.

    If you do setup multiple pages and URLs for different towns, then at least make the content different.
     
    ElscottHavoc, Oct 12, 2019 IP
  3. Oso Optimized

    Oso Optimized Greenhorn

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    #3
    I have often seen this and wondered if this kind of strategy will eventually be penalized. I personally avoid it by slightly modifying the text, in addition to changing the town names.
     
    Last edited: Oct 12, 2019
    Oso Optimized, Oct 12, 2019 IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #4
    Any deceptive practices are frowned upon. You'll be trying to manipulate search results... it's a no-no.
     
    qwikad.com, Oct 12, 2019 IP