Do you focus any attention on local searches? I think it would be worth it. At this point I'm not as familiar with emphasizing local searches. Any tips?
Yes, use the geo-targeting option in Google Webmasters Central, works wonders with local searches. 1. Login to Google Webmasters Central 2. Select your site you wanna geo-target 3. Click the "Tools" tab. 4. Click "Set geographic target" 5. Follow on-page instructions