82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on and offline information. Of these, 61% made purchases. 33% of all consumers still consider print yellow pages as their primary source of local business info, and 90% feel it’s valuable because it gives more information such as accurate phone numbers. The LS business grew 20% this year, 40% faster than general searches on Google, Yahoo, MSN and others. Internet Yellow Page and local searchers are savvy and fairly affluent. More on this article here