Basically, my company manages a bunch of doctors offices/physical therapy locations through NYC and Long Island, we get about 10,000 visitors per week, most of them come 2/3 times per week. We are looking into installing TVs in the offices mostly just to play advertisements on. Demographics vary pretty heavily from location to location. I'm really just wondering where I can look to start figuring out the marketing revenue possible with this sort of project. I've done a lot of googling but can't find anything that gives me a solid estimation. Thank you in advanced!
I am not aware of an ad service that pays doctor's offices to run commercials in their waiting rooms, though there may be something like that out there. CNN offers a service that provides the practice with value-add to its patients by providing educational programming in the waiting room. The practice gets this for free as a result of the advertising that displays along with the programs: http://www.accenthealth.com/practices.aspx There is another company, Context Media, that offers the same type of arrangement. I am also aware of services that will develop "commercials" for the doctors to run featuring their practice, specialties, etc. Unfortunately, insurance agencies generally do not reimburse for patient education, so there is no way for doctor's to get an ROI from the investment, except perhaps in patient goodwill.