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Loan Network (dot) com

Discussion in 'Sites' started by loannet, Oct 15, 2007.

  1. #1
    I am exploring selling the domain name and website. Please note the following information.

    The domain name is approximately 9 years old
    The existing website and associated business is less than 1 year old
    The present page rank is 4
    There are approximately 100k back links
    The Website has generated an average of $3800 in revenue/per month over the past 3 months
    Fixed expenses are approximately $ 1700 per month
    GP is over 2k per month
    Unique visitors presently range between 70-100 on weekdays and 30-50 on weekends
    *Unique visitors are highly targeted quality traffic*


    The website has over 300 pages of content and is optimized for both long and short tail organic traffic:

    Below is a snapshot of the most recent google query for top 20 searches

    Top search queries Average top position
    1. mortgage quote 8
    2. fha secure 8
    3. low rate 5
    4. mortgage quotes 6
    5. low mortgage rates 8
    6. fha mortgage rates 10
    7. free mortgage quotes 4
    8. compare rates from 7
    9. low rate mortgage 3
    10. low rates 5
    11. low rate mortgages 4
    12. fed lowers rates 4
    13. compare free rate quotes 4
    14. fed lowers rate 4
    15. compare mortgage quotes 2
    16. mortgage refinance 36
    17. hawaii mortgage rates 9
    18. "fha secure" 9
    19. loan network 1
    20. fha mortgage rate 9


    A majority of traffic is related to google but the site also ranks fairly well for yahoo, msn & ask however this fluctuates more.

    There has been a significant amount of time and money already spent to developing the site for organic search. For example try searching these terms in google:

    * Refinance Quote (1st page)
    * Chicago mortgage quote (1st page)
    * California Mortgage Quote (1st page)
    * Mortgage Refinance (3rd page and climbing)
    * Refinance Rates (2 or 3rd page)

    Site ranks extremely well for state + mortgage quote and is gaining traction for most major us city + mortgage quote search terms

    The website requires 15-30 minutes per day of maintenance and an understanding of financial markets would be beneficial.

    We have an excellent link bait strategy that will grow the sites seo and help to lower the expenses (this will only be disclosed to serious buyers)

    A majority of present revenues are derived thru mortgage traffic. Industry average payouts for mortgage lead generation is $5-15 for purchase leads and $35-55 for refinance leads. The top paying affiliate companies would be lending tree, leadpoint, guidetolenders, lowermybills.com.

    This site could potentially do very well in other finance verticals including: pay day loans, auto loans, student loans, credit cards, etc

    Please note the following recent top financial and loan website sales include:

    Myhomeloan.com $48.888
    Moneylenders.com $75,000
    Laon.com (typo) $500.000

    I am looking for an offer in the low xxx,xxx range. I am basing this on existing revenue history, site development, previous seo work and POTENTIAL

    If you are interested and have the working capital feel free to pm with questions.

    Please note this is posted in multiple forums

    If I do not receive a quality offer I may place this in the Feb Traffic auction or hold on to the site. I am selling to raise capital for other biz ventures.

    Moniker will handle escrow


    THANKS
     
    loannet, Oct 15, 2007 IP
  2. 127fascination

    127fascination Peon

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    #2
    According to your numbers your posting a $500 dollar monthly loss and your asking for six figures?
     
    127fascination, Oct 15, 2007 IP
  3. loannet

    loannet Well-Known Member

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    #3
    Revenue average is 3800 per month, Gross profit is over 2k per month, I will correct this if it seems vague..
     
    loannet, Oct 15, 2007 IP
  4. jimkarter

    jimkarter Notable Member

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    #4
    $3800 per month with 70 unique visitors a day is really a great achievement.
    Best of luck for the sale.
     
    jimkarter, Oct 15, 2007 IP
  5. blackrock

    blackrock Peon

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    #5
    please PM me detailed traffic source details
     
    blackrock, Oct 15, 2007 IP
  6. parrotbay

    parrotbay Active Member

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    #6
    Could you PM traffic stats please.
     
    parrotbay, Oct 15, 2007 IP
  7. Xoze.com

    Xoze.com Active Member

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    #7
     
    Xoze.com, Oct 15, 2007 IP
  8. loannet

    loannet Well-Known Member

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    #8
     
    loannet, Oct 16, 2007 IP
  9. jamjv

    jamjv Peon

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    #9
     
    jamjv, Oct 19, 2007 IP
  10. loannet

    loannet Well-Known Member

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    #10
    Thread is now closed...thanks!
     
    loannet, Oct 24, 2007 IP
  11. Blogspotter

    Blogspotter Notable Member

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    #11
    70 unique seems like organic traffic. Do you also send any PPC traffic. I am referring to your cost.
     
    Blogspotter, Oct 24, 2007 IP
  12. loannet

    loannet Well-Known Member

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    #12
    Received some interest on this site recently and still would consider selling. Revenues are over 20k ytd and monthly expenses are now less than $500 per month. Further details available via pm.

    I would encourage anyone with a serious interest to check out seodigger dot com and check the hundreds of keywords this site ranks well for..

    Most recent google cache as follows:

    1 21% home loans 11
    2 17% loan rates 8
    3 14% home loan rates 9
    4 8% fha secure 10
    5 8% mortgage quote 6
    6 6% mortgage quotes 8
    7 5% low rate 8
    8 4% loan rate 8
    9 3% home loan rate 9
    10 3% loans 61
    11 3% home loan 21
    12 1% best loan rates 10
    13 1% refinance loans 8
    14 1% low rates 7
    15 1% jumbo mortgage loans 8
    16 1% mortgage 48
    17 1% loan quote 5
    18 <1% free mortgage quotes 3
    19 <1% compare mortgage rates 19
    20 <1% low rate loans 10


    thanks
     
    loannet, May 27, 2008 IP
  13. loannet

    loannet Well-Known Member

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    #13
    I have placed the site up for sale at sitepoint and added the traffic figures covering the last 2 years for interested parties, thanks
     
    loannet, Jul 30, 2008 IP
  14. TuesZ

    TuesZ Well-Known Member

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    #14
    Def. SitePoint is the way to go here.
     
    TuesZ, Jul 30, 2008 IP