Load More vs Pagination for SEO

Discussion in 'Search Engine Optimization' started by Webinx, Jun 23, 2013.

  1. #1
    Hello,

    So I'm wondering what would be the best method for an SEO optimized page. I"m making a responsive website, where I'm targeting a better method of surfing the website from phones and tablets and load more would be easier than changing page for the user-experience.

    However, I'm not sure how this will affect the google bot in terms of SEO. What method would be better for a better seo and if I use load more, how do I go around to make it work?

    I was thinking of something like when I click Load More it actually loads another page but it displays on the first page itself. (Just like Google Images) Is it possible to do it without JS/AJAX?


    Waiting for you replies.

    Thanks.
     
    Webinx, Jun 23, 2013 IP
  2. bullfrogco

    bullfrogco Member

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    #2
    I'm thrilled to hear that you're more interested in the user experience ... however, don't forget the following:
    • If a user lands on your site, reads your article, never changes pages, learns everything they need to know and hits the back button ... it's a bounce. Bounce rate is a factor in the Panda algorithm. So, if your bounce rate is already low, you have the luxury of focusing on user experience. If on the other hand, your bounce rate is high ... pagination that includes a page load will help you bring your bounce rate down.
    • If you monetize your site with ads, extra page loads may increase your revenue.
    Unfortunately, I don't have an easy answer to the technical portion of your question ... I would assume that you'd need JS/AJAX ... but there's a giant chance I don't know what I'm talking about in that regard.
     
    bullfrogco, Jul 2, 2013 IP
  3. PPC Nerd

    PPC Nerd Member

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    #3
    Bounce rate is about time on page before you return to the results, as Google can't see how many pages deep you go before you hit Back and return to the SERPs.
     
    PPC Nerd, Jul 3, 2013 IP
  4. bullfrogco

    bullfrogco Member

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    #4
    Hmmm ... I always thought that "average visit duration" and "average time on page" were the metrics that measured time ...

    According to the help docs for Google Analytics - https://support.google.com/analytics/answer/1009409?hl=en


    Now, I could be wrong ... but that statement makes it seem like I was right earlier ... help me understand what I'm missing?
     
    bullfrogco, Jul 3, 2013 IP