Hottest topic in my limited marketing circles is how do you get your solution or company to come up as part of an answer with LLM's like ChatGPT, Claude, etc.? I have heard thoughts as to the content on websites needing to be more of a narrative for the LLM's to learn from, but that is about it. What are you hearing these days?
I'm hearing from many that if you are using LLM for company efficency, that you need to keep a human in the mix in order to monitor voice accuracy and quality control. Seems like a logical idea to me.
ChatGPT got me jumping through all sorts of hoops like getting added to wikidata.org. Having good structured data apparently helps.