I've got problem with my ads or keywords, i don't really know. I am adverstising psp stuff, keywords are maximum relevant. I got about 15-20 kewords in each ad group. I also included keywords in my ads. However, i got 2 click and 700 impressions, don't know what is a problem. all keywords score is OK, cpc is $0.05-0.30, depends on a keyword Need some help
Are you using broad matching on your keywords? Exact and phrase will usually get you less impressions and a higher ctr.
I assume that you're excluding the Content Network in your figures. If your clickthrough rate is low, it means that people are seeing your advert, but not clicking on it (obviously). This could be due to you bidding on keywords where your product/service probably isn't what they're looking for, or writing adverts that don't appeal. As ImCanuck says, if you use broad match, you may be bidding on keywords that have little relevance to your product/service inadvertantly. Alternatively, you may be bidding on keywords that are relevant to your product/service, but are also relevant to other products/services. For example, if you sell reconditioned laptops, then bidding on [reconditioned laptops] is a very good idea. Bidding on [laptops] may or may not pay off. Bidding on [computers] will be unlikely to get you a good clickthrough rate. Bidding on laptops (broad match) could lead you to advertise under "laptop repair", "new laptops" or even "computers" (again). These keywords all relate to your product, but most people will be looking for something else. Look at your keywords - what percentage or searchers are looking for what you have/do? The other option - poor advert text (as GFC suggests) is trickier. Does your advert look just like those around it? Are you using wishy-washy weak language? If so, people probably aren't even seeing your advert. Or does your advert sound unrealistic or unbelievable? Are people going to trust your company? What you have to be careful about most of all is that you don't maximise your clickthrough rate if your keywords are generic. If you sell reconditioned laptops (again), and bid on "laptops", then not mentioning that yours are reconditioned will probably improve your clickthrough rate a lot. That doesn't make it a good idea! You'll just end up paying for a lot of clicks that don't convert.
I am not using any general keywords, because i know they will produce lots of impressions and irrelevant clicks. 2 GuyFromChicago Yes, the CTR is very low, i tried many different ad copies, with included keywords, but i don't receive enough clicks. 2 IamCanuck I use broad match and phrase match only for keywords that have good conversation rate, the rest of keywords are just normal 2CustardMite You are right, i switched off the content network, because i thought it just gives me a lot of unneccesary impressions. I will try to switch it on today and i'll check the results. As i said above, i don't use any general keywords such as "psp" or "psp games". I use maximum specific keywords, and i include one keyword in the title of each ad.
Just to be absolutely clear, I wasn't suggesting that you turn on the Content Network! Is what you're selling very price-sensitive? If so, are your competitors advertising their prices? Numbers (particularly preceded by a $ or £ sign) draw the eye better than almost anything else...
I think my problem is my ad text. If the keywords are specific to a product, landing page is ok, then only problem that can be are my ads. Any suggestions about writing good ads? Except including prices with signs.
Capitalising Every Word Certainly Helps An Advert To Stand Out And an exclamation mark or a question mark(?) may help! If the search term appears in the advert, it is emboldened, so this is helpful. What I'd suggest is that you do a Google search for one or two keywords, and see which adverts jump out at you. Then try to figure out why they drew your eye. I find that asking a couple of other people to do the same can help with this too...
To write good ad copy, use lots of numbers and symbols, they stick out. Also, always use dynamic keyword insertion in the title at minimum. That way it will be bolded and stick out even more.
Certainly, I am making first letter of each word in ad capital, about making keywords bold i know as well. I'll try test numbers and symbols in ad, but i don't know what is "dynamic keywords insertion"?
I have read some where to put dynamic keyword like {key word: } but it is not working for me. can u suggest how to put dynamic keywords??
DKI is useful (as PPC Coach says). However, you must make sure that you put a relevant default keyword in there - e.g. {KeyWord:Something Relevant} The default keyword appears to be used by Google to calculate your Quality Score. Also, be aware that the keyword from your list is inserted, not the search term. They will be the same if your keywords are only on exact match, but could be very different on broad match (in which case, they won't be emboldened). So DKI isn't a substitute for a detailed keyword list...