List: What brands are now verbs?

Discussion in 'General Marketing' started by tbarr60, Mar 14, 2007.

  1. #1
    A brand has done very well when it becomes a verb. Can you add to this list?

    Xerox it.
    FedEx it.
    Google it.

    You can also throw in brands that have become nouns. My grandmother always refered to her refrigerator as a Fridigaire even thow it was a Kenmore or whatever. Another example is people using Coke as a reference to any kind of soda pop.
     
    tbarr60, Mar 14, 2007 IP
  2. Hopper

    Hopper Well-Known Member

    Messages:
    1,330
    Likes Received:
    96
    Best Answers:
    0
    Trophy Points:
    140
    #2
    Many people also Hoover their carpet.
     
    Hopper, Mar 14, 2007 IP
  3. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #3
    WhiteOut
    Tivo
     
    jhmattern, Mar 14, 2007 IP
  4. Pixelrage

    Pixelrage Peon

    Messages:
    5,083
    Likes Received:
    128
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Ajax. I don't even know what the hell the product is called...powdered bleach? "go get the can of powdered bleach" :p
     
    Pixelrage, Mar 14, 2007 IP
  5. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #5
    A few that have become regular nouns, but used to be brand names, would be:

    thermos
    trampoline
     
    jhmattern, Mar 14, 2007 IP
  6. tbarr60

    tbarr60 Notable Member

    Messages:
    3,455
    Likes Received:
    125
    Best Answers:
    0
    Trophy Points:
    210
    #6
    A few more brand nouns that I'd have to stop and think about it if I didn't use the brand name:

    Kleenex
    Ziplock
    Saran Wrap
    Band-aid
    Frisbee

    and here's an odd one from an odd product .....Spam (aggregated pork remnants (mmmmmm!) or unsolicited commercial email).
     
    tbarr60, Mar 14, 2007 IP
  7. YugKoobe

    YugKoobe Well-Known Member

    Messages:
    301
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    108
    #7
    Digg it :D
     
    YugKoobe, Mar 14, 2007 IP