I client of mine asked me for SEO for his website. While analysing his site, I found that his previous SEO was using so called linksengineer reciprocal link management services. Although linksengineer claims that they are not a link farm, I smell something is fishy. A typical example can be found at sherwoodsigns.co.uk/lengineer.asp Please have a look at the above link and share your opinion. Is it Link Farm or Not?
I think it's a link farm if all of their link partners were from relevant sites I would say it was reciprocal linking. However, they have exchanged links with quite a bit of unrelated sites that makes it look a bit spammy.
If they are using automation script to add links, then it could be a link farm. Any programmer who can explain their code?