Hi, I am wondering whether to create a links/directory page on my site - http://free-bankroll.co.uk Advantages I can see are it would help me get links to my site as there are far more reciprocal links available than free links. However would/could this harm my site? Does Google see links pages as good or bad or irrelevant.
If the links page only links to high quality sites (that rank top 10 in google for competitive terms) then its OK. Fill it with quality links rather than only linking to sites that link back. Never exchange more than about 20 links, it just doesn't work.