Learning lots about SEO right now (love this forum) and restructuring my entire site. I run a business on & offline and use the Internet to reach more potential customers. I'm separating my "products & services" page into individual pages themed (and keyworded) for each product or service, and am planning to seek theme-related inbound links for each of these pages. But here's a question I can't seem to find the answer to in the existing threads: Where's the best place to put outbound links? Goals: Tidy site, logical organisation, great utility for visitors, maximum PR potential. (I don't intend to have a lot of outbound links.) The higher PR my referring pages, the more link requests I'll get, and therefore the less link hunting I'll have to do (as far as providing useful links for my visitors), right? And of course I want my content pages as high in the SERPs as possible to grab more potential customers. Ideas: 1. (Traditional) Dedicated links page. But that page won't have any inbound links to it - will have a decent PR just from internal links from good PR pages? And wil people even visit it? 2. Make the "Products and Services" page a table of contents with links to the themed subpages, and put outbound links on that page (probably below the Contents links). Then there's a reason for another site to link back to my links page: sending their visitors over to see what I can offer. And from an organisational standpoint, it serves as the central hub for all resources, internal and external (except for my pages for privacy policy, guarantee, "about us", "contact us", "request quotation", etc.) 3. Put the outbound links on the themed subpages. Then the value of the outgoing links is higher because: -Theme of whole referring page exactly matches theme of link; -Fewer links on referring page; -More natural and likely use of links by page readers. I guess my question has to do with how Gargoyle distributes PR among pages on a site. I'd appreciate your comments, opinions, experiences regarding the pros & cons of these ideas, or additional ideas... what would you do, if you were you?
I think just make sure you link to at least a few legit pages throughout your site and from most of your deep topical pages...like top .gov or .edu resources on the topic, or other topical resources, or specific related pages on general high authority sites like wikipedia.