Links in a Press Release - advice

Discussion in 'General Marketing' started by ckelly, Oct 12, 2006.

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  1. #1
    Hey all,

    I was wondering if I could get the forum's consensus on the best way to place a link (or two) in a press release. I think most links in PRs look like this:

    Mr. X launches www.websitex.com


    For SEO purposes, I think it would be more effective to do the link like this:

    Mr. X launches websitex.com, which provides comprehensive expertise on cell phones.


    Is this acceptable in press releases, or is it considered too spammy? Your feedback is greatly appreciated.


    Thanks.
     
    ckelly, Oct 12, 2006 IP
  2. DaveEMG

    DaveEMG Peon

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    #2
    You could try "Mr. X launches Websitex.com (http://www.websitex.com), which provides comprehensive expertise on cell phones."

    Double dip! ;)
     
    DaveEMG, Oct 12, 2006 IP
  3. MTbiker

    MTbiker Well-Known Member

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    #3
    One release site, maybe PRleap, has a code you can use (kind of like BBcode) that will allow that. And there's a place that lets you buy active links for $30 each which might do that.

    Otherwise I think it's just the url.
     
    MTbiker, Oct 12, 2006 IP
  4. anbee

    anbee Peon

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    #4
    Here's how I'd do it:

    Mr. X's comprehensive cell phones site, websitex.com, provides offers information on Brand A, Brand B, and Brand C.

    "Brand A, Brand B, and Brand C" would be linked to individual product pages on the site.

    Much more bang for your buck. :)

    Cheers

    Angela
     
    anbee, Oct 12, 2006 IP
  5. webgaya

    webgaya Active Member

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    #5
    For including, Anchor Text you will have to pay
    an additional fee. If your idea is to put your PR
    on local media then don't miss the web address.
    People need it. That's why PR sites recommend
    that format.

    webgaya.
     
    webgaya, Oct 12, 2006 IP
  6. jhmattern

    jhmattern Illustrious Member

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    #6
    Webgaya's right. If you intend to distribute offline as well (a good idea), you should include the url itself at least in the intro paragraph and closing to make it jump out at them. If you're only distributing online, the kind of link you can use is sometimes determined by how much you're willing to pay.
     
    jhmattern, Oct 12, 2006 IP
    webgaya likes this.
  7. ckelly

    ckelly Peon

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    #7
    Thanks for the feedback guys. And I've got another question. For reasons I won't go into here, my press release is currently organized such that the URL does not appear in full until the end of the press release (ie. www.mysite.com), and appears in a truncated form (ie. mysite.com) half way through. Is it really important for the URL to appear at the top? I'd like to keep the PR as is, but I'll change it if this is a problem.


    Thanks again.
     
    ckelly, Oct 13, 2006 IP
  8. jhmattern

    jhmattern Illustrious Member

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    #8
    If you're submitting somewhere that allows them to be live, or if you're upgrading to get live links, put one in the summary field at least. The summary is all that shows on the release listing pages (like the newswire's main page) other than the title (and most wires won't let you put a url in the title). It gives people a direct link to accessing your site that way.
     
    jhmattern, Oct 13, 2006 IP