I was wondering when experts say about link building, like reciprocal links are not important these days and one way links are very important. and only that will help you for google etc. How people know about google strategies?is it because they have large experience about internet narketing and after studying their sites and behaviour of google they draw these inferences? Or simply they know few people working in google?
One source of information is Matt Cutts' blog, but you have to wonder whether what he tells us is accurate. i.e. He wants people to stop buying PR so he distorts the truth to make it appear that google can detect this sort of shenanigans.
The majority of info about Googles Algo is an 'educated guess'. That's all it could be, if it was all factual then there would be a lot more 'Black Hats' in the room. Take everything you read with a grain of salt, then build and learn from your own experiences.
I wonder is there anyone in this room who has worked for google or who knows any important person in google .Google must have very strict terms of service and non disclosure agreement.