Hi, I've heard that putting links to poker, online gambling, etc, sites on the website will not look nice in Google's "eyes". So, will this kind of links effect my site's SERPs and/or future PR ? Thanks. (Honestly, i don't think that this is true, but I just wanted to be sure )
Believe what you have read, but understand it first. Google clusters sites into what they call 'Neighbourhoods'. A neighbourhood is in simple terms, groups of sites that have a relationship with each other or are connected in some way. This can be on the same server as well as linking. If you are linking into bad neighbourhoods in anything but the odd occasion, then you are asking for trouble. Google WILL eventually take action against the bad neighbourhoods, and it is a sad fact that most bad neighbourhoods are as 'Oilman' called them, in the 'real' PPC group Pille Prn & Casino . Link to bad neighbourhoods at your peril.
yes.... but what about the money I lose refusing to add sponorized links to this kind of sites ? Google should pay that to me
Putting links from kids chat site to casino and gambling can hurt. But from gambling related to another gambling site wont hurt, it will help cause it's that niche. If you have general directory filled with lots of different links to various niches probably it wont hurt to link to gambling also in some category where all the other links are gambling links.
yea whatever. The truth is simple. Google removes bad neighbourhoods from its index. It seems we are talking about different things here though. I am talking about bad neighbourhoods, while you are talking about gamling sites. Google will not penalise anyone simply because they link to a gambling site, but what they will penalise you for is linking into in any great amount, bad neghbourhoods. The risk you run is that many gambling sites are in bad neighbourhoods. All I would say is that you do your homework on themand the sites they link to before linking to them.
Wow, really? I didn't know that...I always thought that Google lowers your rank or penalizes you for that, good input old welsh guy!
I should make clear though that gambling sites per se are not the issue, it is the methods some of these sites need to use to get ranked. Many of these tactics are totally black hat, and, if you get drawn into linking in any number to these sites, then when they get banned, there will always be the possibility of your site being dragged down with them. It is important to learn what is and what isn't acceptable behaviour for the search engines, and to make sure you do not get involved with sites using unnacceptable behaviour. A link TO another site is a recommendation. If I was to recommend a business to you, and that business turned out to be a lying cheating scumbag, then you will probably think 'that is the last time I listen to that Old Welsh Guy', this is exactly how it works with search engines. If you recommend shit, then by default, you must be a bit shitty yourself! Where you link dictates to a great extent, where the search engines decide you fit in the grand scheme of things. Who links to you also sets you up for this (although inbound links do not have the same positioning effect, as you have very little control over them). But if you are linking to bad neighbourhoods, and someone goes on a malicious linking campaign to try and take you down, and you are less than 100% straight with your site build, then you might end up on thin ice. The moral of the story is know who you are recommending to the search engines. This is why anyone who knows anything recommends against automatic link building scripts where you do not have 100% control over the content of the pages.
The issue is not Gambling at all--if your are talking about bad neighborhoods. You could link to a gadget site, church site and so forth that are bad neighborhoods. Furthermore, I would worry about link to "seo" type sites first. I think the best way to do it is research before you link to anyone.
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