Sorry if these seem like dumb questions. I recently purchased an established site. It has about 250 inbound links, and none going out. I have a few questions: Should I put up a links page, or am i better off with just inbound links. It has great old links, 1 dmoz and 3 yahoo directory, etc. Its a pr6 now on the homepage. Is it going to hurt the site if I add new pages to it ? It only has about 40 pages, and they are all from 1997. If I add new pages, will they take away from the current ones ? The current ones show up really well on yahoo and google and I wouldn't want to do anything to hurt them. Any other advice would be appreciated. Scott
Adding pages should help you if you can get other people linking to them... I think most people would love to have only inbound links... if you do make a links page it should be to charge people for links or to exchange links with higher PR sites
Scott, Adding new pages can only help you out as long as you keep the ones you have now. Make sure they all link back to the homepage. Also, I generally don't like link pages that much, but if you're asking if outbound links will hurt you, they won't hurt at all unless you link to pages that have poor quality.
Adding new content is a great way to attract search engines. Add new content periodically and Google will come more often to index it. Of course, make sure all your pages are properly interlinked. Get yourself a good sitemap. Regarding the outbound links: In terms of SEO, you might need them to help search engines identify the theme of your site, which I guess you don't need anymore, since it's an old site. But of course, if you'd like to put some links to other resources your visitors will find useful, by all means do it. But this has nothing to do with SEO. Warkot
Like many said before update your contents. it will only help you. Search Engines love fresh new contents. However, you don't really need to link out to others. If you do then make sure it is linked to related contents.
Thanks for the advice, I appreciate it. One more question about the meta tags for the site. Should i keep everything consistant and use the same meta tags with different keywords, or should I use more up to date ones. The old meta tags only include the title and keywords. Newer ones I have seen include items like: <BASE HREF= <META NAME="Contact" CONTENT= <META NAME="Robots" CONTENT="ALL"> <META NAME="Robots" CONTENT="INDEX,NOFOLLOW"> <META NAME="Revisit-After" CONTENT="30 Days"> <META HTTP-EQUIV="Content-Language" CONTENT="en"> <META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=windows-1252"> Do I need all that extra stuff, or am I better off being consistant. Thanks again for the advice, Scott
If you are getting trageted traffic form old keywords then I think there is no change, but if still you change then don't change all.