"Linkfavor.com runs the original link loyalty reward program designed to encourage the maintenance of natural/organic links available to the general Webmaster. We've all seen the rise of the linkage "industry" in the last few years, all the focus has been on link acquisition with scant attention paid to link retention. Noting this absence, and believing that link consistency or link "age" is an increasingly important factor in link evaluation, Stephen Devlin one of the partners at LinkFavor.com devised the link reward program. Forum readers may have come across him under his nic of "glengara", he's been a member at WebmasterWorld since 2001, HighRankings from 2003 and Searchenginewatch from 2004. We mention this to underline the fact that a great deal of thought and familiarity with search engine likes and dislikes particularly in linkage related areas went into designing the LinkFavor.com program." LinkFavor.com Look interesting but I wonder it would be helpful to maintain one's natural/organic links. Any feedbacks/views would be greatly appreciated.