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Linkedin for B2B Marketing

Discussion in 'General Marketing' started by jrbiz, Oct 22, 2019.

  1. jrbiz

    jrbiz Acclaimed Member

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    #41
    Do you compile manually or use Sale Navigator or some other tool?
    SEMrush
     
    jrbiz, Feb 10, 2021 IP
    SEMrush
  2. johnsimirion

    johnsimirion Peon

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    #42
    It depends. I know about Sale Navigator, but also I use Snov.io + LinkedIn Lead Gen Forms Integrations emails marketing. This integration can assist you in achieving the objectives much more effectively: from expanding the reach of your promotional campaigns to adding more potential customers to your list of subscribers.
     
    johnsimirion, Feb 11, 2021 IP
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  3. jrbiz

    jrbiz Acclaimed Member

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    #43
    Are you aware of any tool that analyzes and provides organization charts for large companies on linkedin? I have a marketing intern researching a strategic account to develop an org chart for a specific division of the company. So far, we are using the company's info (website, shareholder reports, etc,), Zoominfo and linkedin, but it is a difficult project.
     
    jrbiz, Feb 11, 2021 IP
  4. johnsimirion

    johnsimirion Peon

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    #44
    Sorry, I don't Know any tool that analyzes and provides organization charts for large companies. I haven't used this one yet.
     
    johnsimirion, Feb 11, 2021 IP
  5. usaukclassifieds

    usaukclassifieds Banned

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    #45
    Yes, I also don't remember when I joined Linkedin, But as per my experience Linkedin is really very nice and professional platform in social media, I have 10k + connection and still, daily people send invitations
     
    usaukclassifieds, Feb 11, 2021 IP
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  6. jrbiz

    jrbiz Acclaimed Member

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    #46
    Wow, that is a lot of connections! Have they resulted in solid business opportunities for you?
     
    jrbiz, Feb 11, 2021 IP
  7. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #47
    How did you get so many connections? I get a request maybe one or twice a week.
     
    qwikad.com, Feb 12, 2021 IP
  8. jrbiz

    jrbiz Acclaimed Member

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    #48
    It used to be much lower, I recall, but the new limit on 1st degree linkedin connections is 30,000...I have almost 2,200 connections (since I joined in 2000 or so) and I get about 3 invites per day. Mostly from salespeople looking to sell me something. I send out maybe 5 invites per month to businesspeople I just met, typically. I, too, would like to hear how @usaukclassifieds got to 10,000 connections and how beneficial it has been to his business.
     
    jrbiz, Feb 12, 2021 IP
  9. usaukclassifieds

    usaukclassifieds Banned

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    #49
    It's my old account, I was sent daily invitations, now Linkedin algorithm changed, there is some limitations, but you can do that task at every Monday, Here is the link of my account - https://www.linkedin.com/in/seoexpertss/
     
    usaukclassifieds, Feb 14, 2021 IP
  10. jrbiz

    jrbiz Acclaimed Member

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    #50
    So, you built up to 10,000 connections passively? That is even more impressive. I assume that you regularly publish content, posts, etc.?

    I am also passive (have not ever really posted on linkedin) and have been on linkedin since 2000 or so. But I have only gotten 2,200 connections over that time period.
     
    jrbiz, Feb 15, 2021 IP
  11. jrbiz

    jrbiz Acclaimed Member

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    #51
    Update: A couple of months ago, I signed up with a lead generation agency that is using linkedin in a different way than most (I believe.) They use linkedin to promote the CEO of a company by enhancing his profile, publishing informative posts, and running a regularly updated blog. They then target potential prospects (researched on linkedin) via email campaigns from the CEO with links back to his profile. There is no actual outreach on linkedin (which I absolutely insist on) but it is integral to the campaign. We are targeting prospects that are notoriously difficult to reach and engage with (embedded software engineers) so I expect the campaign results to be slow, especially at the start. I am somewhat intrigued by this approach and will keep this thread informed as the campaign develops and gets into full operation. Anyone else doing anything of interest with linkedin these days?
     
    jrbiz, Nov 24, 2021 IP
  12. JoeSpirit

    JoeSpirit Well-Known Member

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    #52
    So this method bypasses the gatekeepers?
     
    JoeSpirit, Nov 24, 2021 IP
  13. jrbiz

    jrbiz Acclaimed Member

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    #53
    There is no calling involved, so no human gatekeepers need to be bypassed. The only "gatekeepers" to get past would be email blocking filters. The goal is to get the prospect to "raise their hand" and reach out to engage with us via email (with "support" from linkedin activities.)

    BTW, we have completely given up on any cold calling phone activities, for the most part. It had been very difficult to reach folks by phone prior to the Great Panic Shutdown, but since the switch to remote working, it is almost impossible to get anyone on the phone, at least in our B2B industry.
     
    jrbiz, Nov 25, 2021 IP
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