Link bait is any content or feature, within a website, designed specifically to gain attention or encourage other page's link to the website.
Every website should have links coming from other websites, this is the primary ranking factor search engines like google and yahoo use to rank websites. So people try to build links on their own from other blogs by commenting, or guest writing with their links in them.
hi link baiting is used to attract the visitor to the website, just like fish bait, for this purpose the feature of the websites are used, this feature can be anything like content or design, or anything.
Link bait is a essential pieces of content places on a web page.link bait is about creating something interesting that will catch people's attention online,this can be done by creating an informative article related to your business ,service or product.A great pieces of legitimate link bait can keep attracting links from a long time.
Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature. The content for link baiting would be a text, image, audio or video clip and it interesting enough to catch the people’s attention.