Hi all, I am going to do some experiments with link units. Maybe you have some tips for me how to use them in a correct way or just some other relevant experiences. Cheers, HansjeW
This is really helpful, I have not investigated on whether horizontal or vertical link ads get better CTR.
Here is how I used 3 link units into 1 useful ad block Be creative and you will surely find a good way to use them!
i use horizontal,right under the logo.the ctr is as much or more then the text ads. one thing that will affect the ctr is the new ad codes. the new codes,when someone clicks on a link, the ads they see have the same background and link color instead of the white background and blue link of the old ad codes. it may not look good if you use a black background on the ad code. i use just the old ad code.
I tried changing from a horizontal leaderboard to the full-width link units, but my earnings dropped in half. I suppose it depends a lot on the site. The standard ads were very well targeted, but the link units were too generic to be of much interest to my visitors, I think.