This has been a question of most of you, please let us know your experiences with the type of ad format and variation of earnings. #.I use rectangular text ad units on my site and they are performing better. #.I used image ads on a site whose visitors actually come there in search of pictures,but they didn't do a lot for me, senior seo experts say image ads get more "cost per click",but my ctr was very less and i never witnessed high cost per click for image ads . #Link units are the favourite ones,they don't seem like usual ads and on my site ctr for link units is the highest. I personally think these link units are much better, but as i think if we use text ad formats the ads appearing on our pages will be the ads paying us high available at that time.but if we use link units there will be a list of advertisers in the niche including those who pay very very less,there are chances of our visitors clicking on the cheap ads,so we may get less per click with link units ,I am not very sure whether i am right or wrong. Please share your ideas
Text ads then link units convert best for me. Link units require 2 clicks as you know. But it's nice how you can put them in there and many people don't think of them as "ads" because they don't really "get it" which is good.
Are people still using link units? What heard is 1. Mimic site links, CTR is high 2. People won't be fooled in the future, click "back" causing less conversion, smart pricing.. 3. Also many ads potentially, dilute ad unit CPC So not worth it? Any success?