Relevant links to interesting content are rewarded. And you should help with this process with your own linking policy. Remember that internal pages on your website or blog are as important as your home page. Also link to external content that you have posted elsewhere. If you link naturally to each component of value - wherever it resides and whether it is text, image or video - you will be demonstrating its value and relevance within a particular page context. Search engines are starting to recognize the importance of such reputations now. The Web is not just a web of home pages. It is much more subtle and complex than this. I would advise you to link to wherever your value is with relevant anchor text. And follow this method both in the internal linking within your site or blog and with links into your site from other web properties. Link relevantly to what you are proud of wherever this seems appropriate and natural. If you link only to your home page, you are distorting and belittling yourself. You are only valuing one small part of who you are and what you have to offer your customers. Always value every aspect of yourself.
Very true, you want to seem natural. This means getting a mix of all sorts of links, with all sorts of anchor texts, to all of your content-filled pages.
Lucilla, as always, you are right ;-) Deep linking is a must and vital in current SEO world. I would add another 'must': some portion of links to your internal pages should be 'in-content links'.
Your advice is right on dot! People tend to focus creating backlinks only for home pages and leave getting backlinks for inner pages... automatically! It is at times a good strategy to generate backlinks to good posts and articles directly... thereby ensuring a good readability for your visitors and getting links to all pages of your site... in the process! Regards, RightMan
Most people are lazy and tend to link to the homepage, which is the most prominent. The interlinking, and inner page rankings are mostly reliant on the webmaster who should be interlinking properly, with anchor text and good site structure. This will help you rank for longtail phrases without necessarily building external links to these pages.