I would like to ask a couple of questions concerning a linking strategy. I’ve noticed that some websites are creating a links page that has BOTH a graphic image and a text link (with key words) for each link partner. BOTH the text and the image are hyperlinks bringing you to the link partner’s home page. Question 1) I’ve seen a lot written concerning how the worth of a link strategy is the net sum of the inbound links minus the outbound links multiplied by the page rank of the links page. My question concerns the strategy of having two outbound links per link partner. Are you diluting your links by having both an image link and a text link? Is there a benefit to this strategy besides offering two means to get to a link partner’s home page? Another trend that I’ve seen among sites is two link pages. The First links page is displayed in a strategic location and seems reserved for theme related links that are similar to the website’s subject matter. The Second Links page contains a directory or listing of various subjects where other similar links can be found. This second links page is usually called something like Link Partners while the first links page is just called Links. The Links Partners link is usually found at the bottom of the home page in small font or only in the site map. Is this a sound linking strategy?
I just saw this thread and wanted to comment: 1) I don't know. I suspect that the links are somewhat diluted but then I believe that G has coded into the algo a means to significantly, if not totally, negate the value of a link from a "links" page. 2) The two links pages stragegy seems to bolster my belief in the devaluing of links pages for the sake of links. Many, many link requests I've received from linkalizer have links pages that are not in the google cache. That's my barometer of whether a page of links is considered content by google. If it's not in the cache, then I don't bother with it. (and I only do non-reciprocal 3 & 4 way linking) That's my story and I'm sticking to it
First, Thanks for the reply. I thought everyone missed my post. Can you please explain the concept 3 & 4 way linking? Thanks in advance.
No problem. 3way: site A links to site B, Site B links to site C 4way: Site A links to site B, Site C links to site D. Sites A & D are owned by the same person, sites B & C are owned by the same person. Example: I have several 'play' sites from which I can establish links. Some are blogs, some are just regular domains with misc. content. My real content sites do not link to anyone just by the nature of the site and how it's set up. But I need to get links and usually this means an exchange. So they link to my content site, but i link to them from one of my play sites. I hope that's clear as mud
I only use text links for the most part. I don't see any point to have two links to the same page. Now if someone has good info; I'll deeplink to the article or whatever as well, but for the most part it's one link. I have several link pages. They aren't named links; but I do this to keep in line with themed linking. For instance: A page for graphic designers; one for web designers; one for directories and so on. And it keeps the number of links per page down. And; I prefer to link with someone who has a decent description. I hate it when some one has a just a link. They invariable get moved to the bottom of the list.
I think there is no use to have 2 links (text & image), text link would suit the purpose and are more important then graphics or image links. I think having different link pages based on the theme would be a very nice strategy for getting maumum benifit. I always prefer one-way (IBL) and three-way links
Aren't these pages with a bunch of images just another form of link farm? I would think they wouldn't give you any value at all.
Not sure if it's a form of a link farm. Whenever I come across a links page with more than say 10 to 15 links or multiple links to the same source, I just think it's worthless to have a link out of that page & I don't bother.