I have a question for all you link pro’s out there. I am quite the newbie in the link world and I am looking for some advice on link relevance Vs link power. Let’s imagine I am link building for a niche market. Let’s say its sport’s based and I am looking to get a page about a small sporting event ranking for a relevant keyword term. Let’s say the page is about the Carling Cup and I want that page to rank for the keyword term ‘Carling Cup Winners’. This is all an example by the way so do not look this up on Google as it maybe a massive search term! Let’s just pretend it’s small! Now we do a search for ‘Carling Cup Winners’ and we see all the top results are sub pages about the Carling Cup. The No.1 spot is held by a relevant page with a PR 3 and the next five sites are all PR2, followed by 1s and 0s. I know some of you will say PR means nothing, but lets just say the PR values also reflect the amount of in-bound links, domain age and any other important factors. There are not that many websites about the Carling Cup and none that really have any decent authority or PR juice to give out. So what would you recommend? Getting as many links from these low level sites that rank for the keyword I want to rank for? Or should I go the other route and get more powerful links from slightly less relevant sites, but using my keyword in the anchor text? What do you guys think is more important, relevance or power? Or maybe a mixture of both? I would love to hear your thoughts. Thanks
You'll likely bring in more traffic from a smaller but related page then a larger unrelated page. Traffic can bring in more links (free ones even) if what you have to offer is worth linking too. As an example, I have my occult forum in my sig here. It pulls in some traffic, but my occult sig on other occult forums beings in a heck of a lot more...and in the end it is traffic I am after. (and trust me, DP sure hols a lot more weight then most of the other forums) In all though, it's best to get a varied list of back links, as each will help in their own way.
If you want to improved your rankings it would be better for you to get links from related sites with good PR and with powerful related links also. Link building is not about a quantity of links but how many quality links you have.