i am reading the "Google Hack" from o reilly.. it has a chapter get 15k traffic it mention that link out to high PR page with related topic. Can it really help?
This really depends. How many high PR sites do your competitors have and how relevant are these links? Is there content more relevant than yours? Linking will not rank you high without relevant content.
let me make it clear It said if i put link that point to website that has high PR on my page, i will be benefit from that outbound link too
Yeah, it does help! Thats why some directories which links to lots of high PR sites, have gained high PR from those outbound links without having some inbound links!
Um actually, no it doesn't help at all. In terms of traffic, you are sending traffic to someone else's site and in terms of Google PR, you are passing PR to someone else's site so I don't know how you can say that linking to someone's site will benefit you. Sam: you only get benefit from inbound links. If you can get a link on another site for your site, that helps. Linking to others doesn't.
No, that is incorrect. Outbound links don't affect your PR. As far as the current toolbar update is concerned, a lot of webmasters have seen abnormally high PRs but that's besides the point.
I think that's an old theory, a couple of years ago it was theorised that linking to relevent authority sites help increase the linking sites rankings - it's usually accepted now that it doesn't, at all
That's true. The easiest way to logically check if something works or not is this: Just ask yourself .... "Can this be easily done by anybody?". In your case, "this" is "linking to high PR sites". The answer is "Yes, anybody with half a brain can link to n number of high PR sites". And so, the final answer is "NO, this will not affect your SERPs .... at least , rest assured it will not affect them in a positive way"
I found it on a o reilly's book. let me look for the book and copy/paste that paragraph here later today
Just because something is in a book it doesn't make it true. The problem with books on SEO is that the goalposts are moving all of the time. Something that worked last year doesn't always work this year, theories are put forward, sometimes accepted and the disproved. Reading the forums is really the only way to keep up to date.
Just because it's in a book doesn't make it true is just as accurate as just because it's on the Internet doesn't make it so ... No one knows for sure what the formula for TBPR or SERP is used by Google. Further, it changes on a regularly, irregular basis just to keep things interesting - I think the latest round of TBPR updates helps demonstrate that. However, Google has in fact published that links (inbound and out) are factored into its considerations for PR and SERP. I believe the key is relevancy though, and a balance. Sure, everyone could simply link to Google - but then again, that would not be relevant to all sites. Further, who's to say that Google doesn't negate or discount certain sites such as their own to compensate for this probability. Do relevant, outbound links help a site? Well, even with PR and SERP aside, if it makes your site more authoritative and resourceful for your visitors I certainly don't see how it hurts.
He's talking about the infamous "26 Steps to 15K a Day" post by Brett of WMW*. It was printed in the book. It's about 3 years old, but still has lots of merit. Strictly white hat. B.T. didn't claim that linking out increases your PR. I think his point was to create some on keyword anchor text and help increase your page's relevancy. *Google it if you haven't ever read it. It's worthwhile.
After doing SEO work on over a hundred sites we have found that the engines, especially Google love out going links to similar content authoritive and non authoritive sites. We were targetting terms that get up to 600,000 impressions a month. On every site we added out bound links we saw an improvement of ranking anywhere from %30 to %600 improvement. I would strongly suggest that you have out going links on your pages of interest that point into some of the top ranking sites for those terms. There is more to this actually, but with that said, it does make a substantial difference. Some of the sites we tested had 100's of thousands of incoming links and until we put outgoing links we couldn't get in the top three places we wanted. Making these changes changed the SERP's in less than a month in every case. Many times on the big sites we saw results in 72 hours. Say what you want, say what you read, say anything, it's ok. For me and Google it is in the top 5 things a webmaster can do for Top White Hat and Black Hat SEO.
Really? Did you hear that guys! I have a few high PR sites. PM me for the URLs and then link to me from your sites!! Twas, you can be the first one to do this
Outbound links will certainly benefit you in terms of rank - but not by nearly as much as incoming links. If you provide links to other good, relevant sites, it shows that your site could be authoritative - but the factor is really quite small. A better strategy would be to offer those high-value sites the offer of reciprocal link exchanges, after all, if you are linking to sites without demanding reciprocal links, it is hard to tell others you require this when they send you e-mail asking you to link to them.