I have Serious problem my site is not getting good ranking on any keywords. My ranking is getting down on google and I don’t see any improvement from last 6 months or more. We are doing submission in fast approval directories we are doing social book marking . we are doing its SEO socially on facebook and flickr etc. we have created profile page on many other sites. But we don’t see any change in ranking or PR as well as site ranking is getting down very frequently. My question is that the link exchange directory I have installed is useless?? Or its getting down my ranking?? I have link exchange directory on my website http://www.vertex.net.pk/directory/ is this why my site ranking is getting down?? Is this why google is not responding to my optimizations and submission?? What about Link Exchange? Is it totally banned by google. On one website and in some forum and some research I have studied that google ban those sites or google do not rank those sites who do Link exchange. This website offering SEO they say http://submitplus.com/linkpopularity.htm Link Popularity is the measure of the number of 'inbound' or 'One Way' links to your website and has become a crucial part of overall SEO. Qualified 'One Way' link building continues to be a most effective methods of gaining quick access to Google, Yahoo and Bing (Link exchanges or cross linking cancel each other out! - Not very effective!). You must have one way links pointing to your website to build solid link popularity. Link popularity building also improves ranking and of course PageRank in Google.
if its a auto updating link exchange box then your site backlinks go from site to site. i dont think those are good
Your not back linking from DoFollow sites (except for this one). Also, make sure you have anchor texts when you do back link.