Link Exchange

Discussion in 'Search Engine Optimization' started by saurabh1985, Sep 18, 2009.

  1. #1
    Web optimization largely depends on effective link exchange. According to the various SEO companies, link exchange forms the major fundamental section of the link building. Link building is the leading factor to consider upon to provide online popularity to the website(Thinkbizsolutions).

    Quality and related link exchange can take the rankings of a website, one step ahead on all the popular and major search engines. Therefore, following points must be considered during the link exchange process:

    1. Page Rank- Before adding a link, the link web master must check the page rank of the home page and link page of a website, from where the link is to be taken.
    2. Distance of two clicks- The proposed link page should be just 2 clicks away from the home page.
    3. Theme Relevancy – The link web master must consider only theme related websites for link exchange. They must ensure that the link is placed in the relevant category of a resource page.
    4. Number of links- The number of links present on a proposed web page must be checked. If the web page carries more than 25-30 links, it does not prove to be much beneficial.
    5. Linked to home page- The link page must be connected to home page otherwise that is regarded as orphan pages.
    6. Caching status- The caching status of a proposed link page must be checked. The link from an uncached page does not provide much benefit.
    7. Avoid the link exchange with spam websites- While doing 3 way link exchange, sometimes the link webmaster provides the link from the websites which are specially made for link exchange. Link exchange with such sites should be avoided as it directly affects the ranking of a website.
    8. Do not reciprocate with banned websites- The link webmaster must accept the link after confirming the banned status of a website. The links from Google banned websites can harm the rankings of a website.

    If the above points are considered, then SEO companies can ensure the effective link building for a website. This can help to increase the chances of a site visibility on all major search engines.
     
    Last edited: Sep 18, 2009
    saurabh1985, Sep 18, 2009 IP
  2. Jeff Collision

    Jeff Collision Peon

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    #2
    Thanks very much dude. Very nice tips in simple manner.
    Thanks for sharing..!

    Expects more from you in future..
     
    Jeff Collision, Sep 18, 2009 IP
  3. elenabush

    elenabush Peon

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    #3
    thanks for sharing good article.
     
    elenabush, Sep 18, 2009 IP
  4. Prontoex

    Prontoex Peon

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    #4
    Really a good article about link Exchange.thank you for sharing.......
     
    Prontoex, Sep 18, 2009 IP
  5. saurabh1985

    saurabh1985 Active Member

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    #5
    While reciprocal links are still great and help you obtain better link popularity, many SEO organisations agree that inbound links are more valuable. One way links are also known as one way inbound links. Acquiring these valuable one way links is a lot more difficult than reciprocal links. one way inbound links are a tool that can be quite beneficial to the webmaster.

    The one way backlinks are those that are natural links in a website, directing visitors to your content. one way backlinks are those where you point to a site, or a site points to you without a link being returned. One way links are the absolute best way to increase the link popularity of the site and get relevant links for natural SEO. Since there are loads web directories you can spend a lot of time submitting your information in order to receive those important one way backlinks.

    Now submission to free directories to one way backlinks is considered crucial for SEO. Once articles are submitted to the article directories you will generate one way backlinks which are content rich. Writing many articles and then submitting them to article directories for publication a superb way to build one-way links. Submitting your site to many relevant directories is a good way to get one-way links to your site, as long as they are relevant and high quality directories.

    One way link exchanges are also a great way of building links to your site. A link exchange directory that allows you to build one way backlinks is a great tool to find. The link popularity services include article submissions and general directory submissions to provide a lot of quality one way links. Once these articles are submitted to article directories then you could generate up to 302 quality one way backlinks which are relevant. Some article directories allow you to have your keywords in the article body that link back to your site giving you high quality one way links. Just one article submitted and picked up in this way can give you lots of one way backlinks pointing to your content. a normal link building campaign can cost you a lot of money for quality, one way links.

    One-way link building is a great way to improve your link popularity and ranking in the search engines. Due to the nature of link building not realistic to give an exact figure for how many links you will need as one quality link could be worth a a lot of poor quality links, but you will need to get quality one way links. One way link building is essential for search engine optimization.

    Manual directory submissions are an extremely cost-effective way of getting more links and thereby boosting your SERP. The experts in search engine optimisation one way backlinks the main ingredient to better rankings. One way links are a vital part of today’s strategies for building the best ranking on search engines.

    One way links are the best links since a lot of experts agree that search engines penalize reciprocal links but they are still important when building your link popularity. One way links are the most effective links but the hardest to obtain. Reciprocal links and one way inbound links are exchanged with like-minded quality sites to increase relevant traffic to your site.
     
    saurabh1985, Sep 19, 2009 IP
  6. thgames

    thgames Peon

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    #6
    Thanks!

    I suggest you should exchange with related sites and not a spam site.
     
    thgames, Sep 19, 2009 IP
  7. lanta99

    lanta99 Peon

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    #7
    Wow, thanks for spending your time making this. I'm sure many people new to link exchanging will appreciate this.
     
    lanta99, Sep 19, 2009 IP
  8. saurabh1985

    saurabh1985 Active Member

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    #8
    There are several benefits of link exchange for the promotion of the websites some of them are described here:

    • In this competitive age, most of the websites are looking for the traffic created by pay per click website; this is raising the cost to the advertiser. So, reciprocal links require nothing but only the time to submit URL's and other significant details.

    • Reciprocal links are very stable as they are achieved through link exchange partners.

    • Reciprocal links represent fail safe network because they do not depend upon single point of control like other sources of traffic.

    • If you are having more links, then your name will be surely important. The click to your links can be improved by broad consciousness. Your sites will be visible everywhere that makes surfer interested in your site.

    • Publicity is very important for website promotion. An industry specific press release is the same as to the act of asking for the link from other sites, where payoff can be of long term. Anything can come your way from making your market aware, if you are having a fresh and exclusive product.

    Established links give free traffic but earning those links is not free. It needs time and patience to construct a link network. Many websites provide this service and cost money. Many webmasters are attracted towards internet promotion through reciprocal links.

    Though it is very time consuming but it's the main and cost free way for promoting Website. Contact US
     
    saurabh1985, Sep 21, 2009 IP
  9. saurabh1985

    saurabh1985 Active Member

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    #9
    Web optimization largely depends on effective link exchange. According to the various SEO companies, link exchange forms the major fundamental section of the Link Building:). Link building is the leading factor to consider upon to provide online popularity to the website.

    Quality and related link exchange can take the rankings of a website, one step ahead on all the popular and major search engines. Therefore, following points must be considered during the link exchange process:

    1. Page Rank- Before adding a link, the link web master must check the page rank of the home page and link page of a website, from where the link is to be taken.

    2. Distance of two clicks- The proposed link page should be just 2 clicks away from the home page.

    3. Theme Relevancy - The link web master must consider only theme related websites for link exchange. They must ensure that the link is placed in the relevant category of a resource page.

    4. Number of links- The number of links present on a proposed web page must be checked. If the web page carries more than 25-30 links, it does not prove to be much beneficial.

    5. Linked to home page- The link page must be connected to home page otherwise that is regarded as orphan pages.

    6. Caching status- The caching status of a proposed link page must be checked. The link from an uncached page does not provide much benefit.

    7. Avoid the link exchange with spam websites- While doing 3 way link exchange, sometimes the link webmaster provides the link from the websites which are specially made for link exchange. Link exchange with such sites should be avoided as it directly affects the ranking of a website.

    8. Do not reciprocate with banned websites- The link webmaster must accept the link after confirming the banned status of a website. The links from Google banned websites can harm the rankings of a website.

    If the above points are considered, then SEO companies can ensure the effective link building for a website. This can help to increase the chances of a site visibility on all major search engines.:cool:
     
    saurabh1985, Sep 23, 2009 IP
  10. Hari Babu

    Hari Babu Peon

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    #10
    Nice Tips, but link exchange is not valuable now days.
     
    Hari Babu, Sep 23, 2009 IP
  11. zealot777

    zealot777 Peon

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    #11
    I agree, better do article exchange.
     
    zealot777, Sep 23, 2009 IP
  12. amanda_068

    amanda_068 Peon

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    #12
    Hi,

    Really a nice post, people should know about link exchange before step in. Looking for more related post from you
     
    amanda_068, Sep 23, 2009 IP
  13. saurabh1985

    saurabh1985 Active Member

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    #13
    One of the main reason why webmaster have a Reciprocal Link Exchange:) page to exchange links with other site is to IMPROVE their site ranking from Search Engine. However, many are MISTAKEN that having lots of links pointing to their site will mean that their site will have a higher ranking.

    Reciprocal Link Exchange or Link Trading is about QUALITY not Quantity. You must target RELEVANT site and don't link with site that the Contents are not relevant to yours as you will be wasting your precious time.

    Take time to think about the Phrases of KEYWORDS that users are likely to used when they do a search. Put this KEYWORDS in the Hyper Text Links and used it consistently in your Reciprocal Link Exchange campaign.

    What is Back Linking?

    Back Linking refers to links pointing back to your site from articles you have written for ezine, enewsletter, forums, blog, guest book etc.
     
    saurabh1985, Sep 24, 2009 IP
  14. ShopZipCode

    ShopZipCode Peon

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    #14
    Exchanging links with relevant sites really do help in link exchange.
     
    ShopZipCode, Sep 24, 2009 IP
  15. leebari

    leebari Peon

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    #15
    Link exchange is still a good things to do if you don't over do it and exchange only with the sites that are directly relevant to your website topic. Reciprocal links have to be organized to be in use for the visitor and respected by search engines. For example if you place a couple of links on your web design page these links should lead to web design pages on other website to provide relevance.
     
    leebari, Sep 25, 2009 IP
  16. saurabh1985

    saurabh1985 Active Member

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    #16
    Guide to Link Exchange and Natural Linking

    Its a well known fact, that getting a lot of links to your website, is one of the most important, and best things you can do to get ranked highly in the Google Search Engine, not only the Google Search Engine, but lets face it, its the Search Engine Webmaster's are aiming at these days! Search Engine Optimisation is becoming more increasingly popular and growingly daily, and as such, there's millions of webmasters, company owners, and marketers looking for new and effective ways to increase backlinks to a website, simply for the aim of helping in a ranking higher campaign.

    Introduction to Link Exchange

    Link Exchange, is also known as a semi-decent way to get inbound links, or backlinks as they are commonly known, to one's website, in order to help with Search Engine Optimisation. Such link exchange activities tend to be more focused on by smaller websites and companys, where as bigger websites and companies have moved on to other things that they have found more effective for them. Link Exchange is simply contacting a website, (for search engine optimisation purposes this website should be related for a relevant link exchange), and asking for a link exchange, where the site offering the link exchange (site A), wants the person with the site they are contacting (site B), to put a link to them on their website, and in return they will do the same. This is done with the aim and intention of getting more links to ones website, to increase Search Engine Rankings in a search engine such as Google.

    There are many Link Exchange websites that are created to ease the struggle and time consumption from such tasks. These sites are solely set up for website owners (webmasters), to register their site on the network, and be a place for webmasters to find other webmasters with sites related to them (for related link exchange), and who they are sure will be up for a link exchange. These websites also check whether a valid link is on one persons website, and visa versa for the other webmaster's website.

    Link Exchange is often abused

    The goal for any major or competitive search engine is to display the most relevant results available for a Users search term (keywords) that are entered into its search engine. Thankfully, Inbound links (backlinks) are not the only thing that search engines rely on to bring up results, although they do help in ranking for keywords, having tonnes of links is not the only thing that would get you ranked for a search, otherwise, search engines could be manipulated very, very easily. Sadly, nobody does know exactly how the major search engines (Google, Msn, Yahoo) rank sites specifically, i.e. know their ranking algorithm. Google especially, are a search engine that take care to make sure their algorithm prevents people being able to manipulate their results, due to the fact Google is the most used search engine in the world, its important that they display Google quality results at a time that they are needed.

    You could get 1000 links in a day. Does that mean you are going to be no.1 in Google, or even in the top 10, for the keywords in your meta tags? No, not at all, or that should be the case. Many webmasters will do what they can, even if its just incorporating a links page for "SEO Purposes" in order to get more links to their site, gladly the search engines dont take lightly to such blatant spammy style attempts to rank highly on their SERP's (Search Engine Results Pages).

    Is Link Exchange Ethical?

    Well as most of us know, or like to think we know, Google and Yahoo are apparently penalising for certain link exchange activities that they do not "agree" with, or even just link exchange on a large scale. Of course, who can decide is Link Exchange is ethical or not? Its definitely a difficult call to make, and also a question that has never been branded an answer that is a fact. It is often seen, and believed, that gaining a lot of links in a short amount of time, and especially continual link growth, that can be seen as an attempt to manipulate search engines. There are exceptions of course, one I liked to talk about is the MillionDollarHomepage which received a tonne of links in a very short amount of time, and received no form of penalty, possibly though, due to the fact that the site had high traffic to match.

    Natural Links

    Natural links is basically, as the name suggests, gaining links naturally. Its not difficult to see that there are many people/webmasters who believe in gaining links solely to rank high for their chosen keywords, or key terms in Search Engines. Natural links should not include:

    * How many text is applied to how many links
    * Link Density - if there are a lot of links in one part of an area of a site, it would leave the visitor realising some form of link exchange is going on with this site, and if its clear to a visitor, it will be clear to a Search Engine Spider
    * Pagerank - If a page has a lot of links to it only from high pr pages, it can be seemingly either the webmaster has good contact with such sites, possibly owns them himself, or more likely that they may be purchasing links from other sources

    There are many more features of natural linking that could be included, of course, we could go on forever. I still think link exchanging does help, or there wouldnt be thousands of webmasters taking link exchange actions daily, although the knowledge of many outbound links affecting people is clear, due to the fact that their are such webmasters that like to put a "nofollow" rule on pages they link too. I personally spend more time writing and submitting articles such as this in aid to get more backlinks, and hopefully in time, as PR increases for this site, theres going to be more poeple asking us for a link exchange, so effort can be cut to a minimum.
     
    saurabh1985, Dec 11, 2009 IP
  17. ap09.com

    ap09.com Guest

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    #17
    Thanks for sharing the information about Link Exchange.Its really helpful.
     
    ap09.com, Dec 11, 2009 IP
  18. saurabh1985

    saurabh1985 Active Member

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    #18
    Link exchange is the best way to promoting keywords on different search engines. some points to be consider these days:
    1. Thematic links
    2. High PR sites link
    3. keyword is to be used appropriate according to the URL.
    4. Not to make lots of link on specific keyword.use different related keywords also.
     
    saurabh1985, Nov 29, 2011 IP
  19. mannu

    mannu Active Member

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    #19
    great thread related to link building, thanks for your suggestion. i will keep in mind all the points.......
     
    mannu, Nov 29, 2011 IP
  20. jullieroslin

    jullieroslin Member

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    #20
    it's nice post, thanks for sharing your information about Link exchange.
     
    jullieroslin, Nov 30, 2011 IP