Hi I am confuse. Some say Link exchange in not useful today. And some say It a simple and best way to promote your site and increase back link. So i have question that Does link exchange work today?
Yes, it is one of the best ways to help you rise in the SERPS. But don't just exchange with anyone - exchange only with related sites. Also, if you can build some one-way backlinks from sites without having to link back - do that as well cause that will help.
Yes, link exchange is the rock for web promotion, asked them if the link exchange are not valid then what is the way to promote website, Google give valued site those have back link
Yes Link exchange is one of the most important for search engine optimization and also it helps to get lot of visitors to your site. But we should get quality back links that may results in promotion of your site.
It may work today but what about tomorrow! Speaking with respect to Google now – Google changes tack all the time - it is easy to exchange links and leaves an easy footprint for Google to follow. Google seems to increasingly want to see more and more organic backlinking. One of the things it likes to see is people finding your site and bookmarking it on their own personal bookmarking page in say ‘Stumble Upon’ for example. Google seems to be putting more importance on web 2.0 and social bookmarking – these places where the people decide what is a good site and what isn't. I believe that Google wants to see disparate links from various IP address not just links going round in circles. Say you started to get loads and loads of backlinks to your site from loads and loads of people saying "yeh! This is a good site, I want to keep their link so I can find it again – I want to put the link on my squiddo lens, my blog and I want to bookmark it & Digg it!" (Google then has got all the information it needs to second guess what people are thinking because as the Google spider crawls through the pages of all these social bookmarking and web 2.0 sites it can see the links to your site and that people are keeping your link and this must mean that the site is good!)). Anyone can link swap to promote their site and it is being said that Google is not putting any importance on these kinds of links for this very reason. Google's ethic is something like - get the most relevant information to people in the quickest - and I think they are doing this differently today - they have changed the way they acknowledge a site and one of the ways (only one of the ways - there are very many variables) they doing this is by looking at what people out there are bookmarking and what they are tagging those bookmarks as. I think links exchange sites will be, if not already are, a thing of the past in getting credit and in turn increased serps from Google. I don’t think they will hurt your site but I don’t think they will do any favours either. But it is a matter of opinion of suppose! I do want to add that this is all my opinion based on much research, you could argue that it is all hear say. But isn’t nearly everything we hear about Google and the way they do things hearsay. I think we only ever know facts about Google that Google want us to know.
everybody has their own opinion when it comes to link building strategies! i recommend that you obtain links through all channels, and that also includes link exchange. remember that link building is a gradual strategy (do not go too fast or google will stop u). quality over quantity my friend! see you on the first page!
Link exchange still works. People often say link exchange don't work because they abuse the method and make their site penalized.