hi, i want to know about the link exchange. what is link exchange, link exchange is what done please guide me
First off, link exchange is effective only if the site you are linking to is a quality site and related to your niche. Think of this, if your planning to do link exchanges, first, think about your visitors. Does the link will help your visitors? Would it bring traffic to your site? Most webmaster hide the links on a page along with a bunch of unrelated links that may not help your rankings at all. Conclusion, I do not recommend link exchanges. What you can do is link suggestion. Send emails to webmasters suggesting them that your website would be a great resource for theirs. In this way, your will get an unique quality link.
Be careful that if you do link exchanges that you are not getting NOFOLLOW links back to your site. Try to work with sites that have a good pagerank, as this will increase the authority of your site.
Better to use something like scrapebox and identify pages that will provide you with a quality backlink.
be sure to find out if the link is site wide or one page as the number of backlinks will vary greatly. sitewide will provide a lot more backlinks but also may get you penalised if it is evident you paid for the link. Very important to stay within your niche.
Link exchange is okay in small numbers and I would definitely agree that the sites you link to are related to your niche. Make sure links back to you are DoFollow. Overall I try to stay away from link exchange. Your best bet is to just go for a good link building campaign, and utilize forums, directories, and social sites to get you started.
what i think is that link exchange has lost its sheen and now a days it is not as worthy as it was in the past