I've read the webmaster guidlines at Google and thery say dont exchange links, but why is there a link exchange forum on DP and why do so many high ranking sites have a link exchange page? I don't get it :-/
Link exchange could be good for traffic. For SEO it's not recommended. 3 way links exchange is a better idea than reciprocal link exchange.
They don't want you to do it because it is an "unnatural" way to get links and it biases their search results. However, as all webmasters would tell you, it is recommended to do it.
It's not a bad thing, it's just not very effective unless you can get links from authority sites. If you can't, I wouldn't bother with it. It's a waste of time.
Link exchange is not a bad thing, it's just that Google looks at natural links as being one site linking to another because it considers the second site to be an authority...hence one way links are better.
They mean that getting links in an unethical way is bad and selling/buying links just for PageRank is a bad thing. But you can very well link to the sites which you love to visit.
Exchanging Links is not appreciable by search engines like Google but it would be appreciable if we do it in smarter way. And the smart way to make it one way by linking it 3 way or multiple way... So start doing and benefit from it... hey remember to link from a thematic site otherwise the effort would go in vain.
Yes link exchange is not approved by Google. But still lot of people do it and i think the safest is to do 3 way or 4 way link exchanges. This way google will not find the exchange.
Personally, Link exchange help a little in having a good SERP, asides from the fact that negotiating in a link exchange takes a lot of time.
It is recommended.Google guidelines states that, because it is an unethical way to increase backlinks to your site!
Link exchange is a good thing. The main problem is that you should exchange links with relevant, seo-friendly websites, so have "good neighborhood" and do not exchange with "Eliot"
Link exchange can't hurt you but you have to keep in mind that you should link exchange with related sites only. It's not a problem if 5-10 links are not related but most of the links must be from related sites. You have to respect the common sense.
I'm newbie in link xchange, want 2 ask somthng.. what if I had 5 blogs PR 3 and It's linked each other, does the PR of the blog will increase or decrease??