Learn SEO at SEOmoz and, once you understand SEO, you can implement various techniques from their blog and also the YOUmoz blog, too. At SEOmoz you will learn a lot about true white hat (not the pseudo whitehat) that is inline with Google's guidelines and prevent you falling victim to Panda, Penguin, EMD, page layout, etc, updates. Speaking of which, understand and keep up with Google's updates at Search Engine Land and Google's own blogs such as Inside Search and Web Master Central. Also, Google Webmaster Help YouTube channel is good, too. Real, solid and long-term SEO takes effort and time. The alternative is spamming, which sometimes works in the short-term, but then you will be crying at the next Panda/Penguin or other Google update when this spam stops working and your site looses rank.