How does the small business owner locate the companies that supply links to the larger companies for ranking? I understand that this is a referral type of scenario but there must be a way to do this. Has anyone ever worked with these types of companies to increase their serp position?
Its not necessary that all big companies referral works to be online those who have not online they put sales team to advertise on their site. Or small business companies owner will direct contact from sales team to advertise on their sites.
Small company must focus to local niche. Dont use high competitive keyword unless you have big money to pay seo company.