Hyper links I occasionally read about the impotents of hyper links but need to understand them better. Are these links with keywords that go to another page or to another website? I have also read how blogs help if they are articles that relate to my businesses. Do I have to build a blog for my site that connects to it or can I set up an account on a blog like blogger.com and use that and increase my sites popularity, traffic and page rank?
Hyperlinks is the original term for just "links". No one really uses Hyperlinks anymore (more 1995 term). Links with keywords is also called "Anchor Text links". These links will go from your page to another page/website. There's no right or wrong way. Both work fine, just depending on how you're setting things up.
You are ok with blogging on blogger or likes. Your BLs will only be credited if your blog is crawled - normally it takes a bit I find. I have two blogs, I post articles on both of them crediting my site with BLs but so far I have seen BLs from just one blog.
What is the best way to connect my site to my blog. Should I connect though keywords or just set up one link from my site to it.