Link Building Using Search

If you are running out of ideas for your link building campaign and have done the usual methods of hunting for links you might be relieved to know that there is another simple method you might have missed - link building using search.

Link building using search is might be a little time consuming, depending on the amount of results you get, but it does work pretty well. So what exactly should you search for? You should search for:

1. your company name;
2. your website title;
3. your website’s URL; and
4. your name

The reason why you should search for these is to find the websites that mention any of the above but fail to link back to you. In most cases (unless you find scrapers) asking the webmaster of that site to link back to your site using the above fields as anchor text will end up in new inbound links for you. If you think about it, it is much easier to get someone who has already mentioned your site to link to you than someone with whom you have no credibility at all.

Problems that may be encountered with this strategy though include:

* getting too many results - It will be time-consuming sifting through all the results to find the sites that does not link back to you.

* having a common name - If your name is pretty common you will get too much noise in the results. Figure out a way to narrow it down so that the results will more or less yield articles that actually mention you and not some other famous person with the same name.

* keeping track of new articles/post mentioning the above search terms - To make sure you keep track of these use Google Alerts for all the search terms you used. This will save you time and effort in the long run since you won’t need to sift through SERPs periodically just to see if there is anything new. As soon as someone mentions you, your company, or your site, you will be immediately become aware of it (at least if indexed by Google - and if not it won’t affect your page rank anyway so there’s no point in running after those) so that you can check whether you got a backlink or not on the spot.

Post from: Seo Rules

 

i search on google for forums that are linking to my pages and then i join the forums and supply them with even more content

if the members on the forum are posting links from your site it must mean they are regular visitors to your site and would enjoy seeing more when you post it up..

So i keep a list of all the forums in my bookmarks directly to the sections i would post in...Whenever i make a new post about something i think is somewhat popular i will then go on every single one of those forums and post a topic leading to the post...

 

2 fn low,

My strategy is almost 100% the same as yours. But instead of posting a link to my new content, I post the actual content in the forum. At the bottom of my post I add a line that says "To find more content like this please visit (URL to my site)."

This does 2 things: 1.) I get a backlink to my site. 2.) the forum members are not obligated to come to my site, instead I bring the content to them. I find that this strategy raises my credibility with them - I don't try and "blatantly lure" them over to my site with my post. Instead, they get valuable information right there. It seems to work as I get a lot of visitors from these forums.