What do follow blogs do you use do you have a list you use like? 3 way links are better than reciprocal links. Article marketing is still very good to do. You need to be on the case and doing new articles everyday and for a long time to see a real benefit though.... I know trust me. Search engines prefer natural link building. Where links are relevant to the page it's on. I read a good post posted by timethief on blogcatalog.com earlier that explained more in detail just how search engines are working nowadays.
You'd better make sure that u are really read other's blog and have something to say, don't spam blog just for the LINKS only!
Link building is one of the best ways to make any site popular. The advantages of link building are many. It helps in getting quality traffic from other relevant sites.