Of course 1 way link has more value, but it's hard to get good 1 way link. I think it's better to have a good reciprocal link than a bad 1 way link. It's also not good to have too many reciprocal links on your page.
All of you provide very interesting information about the link building techniques Thanks a lot to every one
One way linking. When you reciprocate links you lose the value as exchanging links shows that more likely to be fabricated exchange.
Definitely one way link building is the best way but its not easy to get quality one way link especially if your site is new and content of the site is not very impressive or your website content is not very much in demand. then you must go for 3 way link building or multi way link building. it will really help a lot.
christ, this would have made sense to have been a poll rather than two pages of people saying the same thing. one way links ARE best because think about it, if two sites link to one another there is nothing to stop that being setup by one person that doesnt quite understand link building. Also link juice is being transferred, whereas with a one way link the authority gets passed one way only. This makes it more valuable.
1 way links are definitely the best links to get .... I think 3-way are losing their fizz a little bit and recips are almost worthless these days
One way backlinks all the way! Here is a great strategy for you: 1. Buy a couple of domains (even .info will do the job and they are cheap). 2. Buy seo hosting with a few different IPs. 3. Build a few dozens of autoblogs and place your links in the content or sitewide. 4. As the autoblogs keep getting bigger and bigger the number of your backlinks will increase gradually. It's easy as it sounds
One way links are no doubt the best way to get improved ranking. In two way or reciprocal linking, there is a big chance of getting involved in SPAM, so majority of webmasters/SEOs avoid link exchange but some do prefer it. But you can count my vote for one way links.