Recently my site got penalized by Google. It was PR3 now its PR0. There were many PR3 and PR2 internal links. Now all are PR0. Ok. I want to ask is when i exchange with other site what will i look for? I currently look for PR and number of indexed page. But I have many PR2 and PR3 backlinks but they dont send me good traffic. Should i cancel the exchange those who dont send me good traffic even its a PR3 back link? Thank you.
I usually exchange with sites with relevant content (a travel site with a travel site) But I do it for SEO purposes (helps with my SERPs), if traffic comes from that link then that is a BONUS !! PR of the page is not very important to me but if you can get a good PR link it will probably be to your benefit !!! I mostly look that the pages that link back to me ARE INDEXED regularly (no point in getting a link from a page that GOOGLE BOT DOES NOT visit) getting a good position in search engines results (SERPs) will bring you traffic For immediate traffic try purchasing banner advertising from sites with traffic or use google adwords or similar hope this helps
Link exchange to a site / blog related to your website niche. Thats the simple rule of link exchange.
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