I would strongly suggest that you complete all the work on your website, ensuring that it is correctly titled, has metatags for description and keywords, and is content rich about the subject of the site. It is also good to use an rss feed coming into the site with regular new content. Submit you site to the like of Google and Bing Write press Releases and Article. submit classified ads and build stand alone webpages wiith relevent content and links containing your keyword.