that was my first post. so I am confused by yours, implying me having more then one post. In my opinion, link baiting is using any method whether controversial, fabrications, top 10 sheets, whatever to gain natural links. That just happened to be the most successful link baiting story I have read. Yes I agree tho, i also questioned this legality of his approach, the entire story was made up no truth to it at all. I also read it on a blackhat forum so, yeah. But still, impressive story, and food for thought to say the least.