Limited Time Offer - How Legal is it?

Well, it is time to launch another CB product.

I am very tempted to put the "CALL to ACTION" such as:

"The Sale Ends Tomorrow the .... [insert the code that automatically changes the date to tomorrow]..."

Many CB publishers do it, and I am sure it greatly improves the conversions...
But since the sale doesn't really end tomorrow - how legal is such a claim?

Thanks,

Alex

 

Look at some TV ads, it is used all the time..
I dont use it (because I dont know the code lol) but I would say its NOT illigal. It's marketing

 

You are right... Every day they play the same 30 minutes TV AD saying - "call in the next 7 minutes to get this special price..."...

 

You can put it "sale ends at midninght", then restart he sale at 1 am but I would not put in sale ends tomorrow.

 

Yeah, I see where you're going with this. Basically no one will be able to prove on WHAT date at midnight

 

I have something like that on my new site, but I am afraid that if I go through with it that people might think that it's a scam or something.

Seriously, how many people know that when it says something like "buy now, sale ends tomorrow" that it really isn't ending tomorrow.

I know this can make people purchase quicker but if they leave the page, then do you think they will come back ?

Or do some Reviews, then come back ?

Or... just never come back ?

I'm really anxious to know this answer from a real "Joe Smoe" on how they feel.

 

So far I have used this on xx sites and have had no problems. Yes you are right by saying that most tv ads, infomercials etc. make their offers time limited by x minutes, by midnight, by the end of the commercial, by the time the countdown on the page finishes (10min/refreshes)... You should be fine.

N.

 

Its legal as far as all stuff is automated.

 

As Swerd said, this is just marketing and a way to attract more people to purchase.

 

DFS sale ends tomorrow mate!

 

so whats the code, anyone have the code handy?

 

I think this is a useful way for marketing, however, it's also a way to cheap your customs.

 

The thing is most people who buy, buy on the spot regardless.. Imo when you have those automated timers and when people bookmark your site to come back later and see they the limited time is still there with a bumped up date.. probably think scam and move on.

 

True. But there are WAY more people that BUY on the SPOT or leave without buying... How many people actually bookmark to see if the sale will really expire?
... AND, imagine if the sale actually DOES expire, if that person didn't buy it at the "reduced" price, you think they'll buy it at the regular price? No, they won't!
So let them think it's a scam - they were not going to become customers anyways...

And we, marketers, who do we care about? Customers that actually BUY... I think I don't need to continue

p.s. Mya, check your PM.

 

It really depends on how you look at it.. I mean if you have analytics up on google see how many times people individuals come back to your site.. I dont know how many people usually "sleep on it" but it may outweigh those you're trying to lure to just buy it now based on that offer.

 

Maybe you are right. Honestly, i never tested or tracked it - so I don't know for sure. However, I think that those who want to see if your "limited time" offer is actually limited will not buy anyways... all they want to do is prove to themselves that they "didn't fall for this dirty trick"...

 

That's the thing, there have been plenty of sites where I was going to buy a product, but I wanted to do research on it before I gave them my money. When I come back to see that there "limited offer" has been extended.. I laugh because it seems scammy.. Just my 2cents.

 

Well, yeah...in IM niche. I think MOST marketers do that, because they know. But regular people who buy SOLAR POWER-WATER CAR-GET YOUR EX BACK-GET RID OF ACNE kind of products don't even suspect anything

 

hahahah I like you Alex.. so true so true..