I have a limited budget for an adwords campaign. Should I opt for few cheap keywords or one keyword at a higher cost?
i would go with lower costing keywords for now to get an idea of what works and what doesnt. it also depends on what your goals are.
I have 25-30 keywords at minimum cost. I already saw that 5-6 get some kind of result over the others. However, I'm way below the 11 first places of course. ANd if it is to get at the 3rd or 4th page, not sure if it's worth it.
what is your product or service. this will give me more information in terms of what type of keywords your should use. If you are looking for sales, than use the lower costing keywords and more of them. if your are looking for leads, than use higher paying keywords with less of them.
Limited budget and adwords do not normally go together very well. However, you can still get results, it will just take about 10 times longer then a higher budget. So if time is money, (which it is), you are losing money by tinkering with a small budget.
I want to invest money I have, that's why it is limited. But If I get good decent result, I will re-invest more...