I'm trying to understand a company like Like.com. When you search for a ton of products, they are ranked really highly, but I can't understand how every page of their search result is ranked so high. For example, black heels or red purse. It doesn't seem like they can get all of these links pointing to each URL on their site. So, how are they optimized so well? Is it just the homepage pointing to the inner links?
I see. I guess the major retailers - Gap, Banana Republic, Nordstrom, don't know how to SEO then? because they have way more authority than those sites. Those sites are just aggregators.