Levaraging Big Traffic

Discussion in 'General Marketing' started by WillB, Feb 7, 2007.

  1. #1
    I've been thinking about traffic, and about how I can get large amounts
    of traffic with little effort and expense.

    Different traffic sources can be categorised into PPC, word of mouth and
    so on, but there's a new type of traffic: reflective or leveraged traffic.
    I'm thinking of high trafficked sites like Digg and YouTube, and how we can
    use their pulling power for our own benefit.

    As an example, take YouTube.

    1. You put up a video, and send a message to your small list of 100-200
    subscribers to go and check it out.

    2. They view the video and give it some ratings, and the video quickly
    gets on the front page.

    Once there, YouTube's traffic sees the video and is directed back to your
    site via the embedded link. You send a small amount of traffic to a single
    place and it is reflected back tenfold.

    It's like getting on the front page of Digg, but you take the extra effort
    of directing your traffic sources to get there.

    Anyway, to cut a long story short, does anyone have any other ideas of
    how we can leverage big traffic sources in this way? :)
     
    WillB, Feb 7, 2007 IP
  2. qwestcommunications

    qwestcommunications Notable Member

    Messages:
    8,868
    Likes Received:
    172
    Best Answers:
    0
    Trophy Points:
    233
    #2
    Youtube will work for some type of sites such as video, funny clips and other entertainment sites. Judging by what others have said here, yor video needs to be really, really popular to get much click through to your site.
     
    qwestcommunications, Feb 7, 2007 IP