Let's talk about print advertising

Discussion in 'General Marketing' started by ChristopherUK, Nov 21, 2015.

  1. #1
    Hey everybody,

    I'm a french student in import-export third year program and also student at Wiltshire College(England) in HNC Business Management in England this year.

    Furthermore, I'm doing a Business development internship for a french company in print advertising sector called Adintime.

    Little bit about the company:

    "Adintime.com is a marketplace dedicated -as a start- to print media buying inspired by RTB: real-time bidding. We can call it print programmatic. We want to digitize and simplify purchasing media space buying by offering advertisers the ability to communicate with just a few clicks, 100% online and with the best rates on national and international press titles."

    I have to realize a market research to know if it's interesting to develop the company's activity in the world and what kind of businesses can be interested by this service.

    This is why I created a online survey to know your opinion as company. I would really appreciate your opinion, thank you for your time !

    The Survey => http:// + educ.sphinxonline.net/v4/s/gpwhub

    Thank you in advance :D
    Christopher
     
    ChristopherUK, Nov 21, 2015 IP
  2. kimanierick

    kimanierick Member

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    #2
    for me I think that print media has been overtaken with time. it is tiresome to print and create those prints, uses a lot of resources and takes time and money. Other methods like the social media are quick, easy to use and the information gets to a larger population at the same time and within a very short period. its actually seconds. Print media has no place in today's generation. thanks
     
    kimanierick, Nov 21, 2015 IP
  3. ChristopherUK

    ChristopherUK Peon

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    #3
    Hi Kimanierick,

    Thank you for your feedback, it's true that currently print advertising decrease for the profit of digital advertising but print advertising stay always in the top 3 media on which companies advertised on.

    Christopher
     
    ChristopherUK, Nov 21, 2015 IP
  4. kimanierick

    kimanierick Member

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    #4
    it is true but it is not economical for daily advertisements. it is always good to use the print media maybe once or twice a month in the monthly magazines. I think that is more better
     
    kimanierick, Nov 22, 2015 IP