It's called 'Calligraphy' and it's when people who are trained with a pen or a brush get paid a lot of money to write something by hand. This is neither a font, nor cheap. Sorry to burst your bubble. This hand is strong and the curves are beautiful, but you can plainly see that the two 's' shapes, and the two 'r' shapes are quite different from one another, something which give it away as not being computer-generated, although variance between letters in a calligraphic piece can actually add more to the words than simple type ever could (and no matter how beautifully set). If you're really looking to get as close as you can to this feel of beautiful calligraphy, but with the flexibility of doing it yourself - you're going to need a Professional Opentype font (most free fonts are the windows format TTF which doesn't have the same capabilities). With an OTF (opentype font) you can have ligatures and alternate glyhps, meaning if the font designer has put more than one 's' in the font, you can go into your glyphs palette and select which one you want to use in that place. You'll likely need a tool like Adobe Illustrator or Adobe InDesign just to take advantage of these opentype features. To show you what I mean by this, I took the text right off of their website, and then I use Adobe Illustrator and set the type in probably the best calligraphy font in this style I could think of: Adobe Bickham Script Pro. Yes the font is 100 $ to buy (if you want all three weights) but I only used the regular in this picture. what this shows is the variety of glyphs you get when you use a professional fonts (where with a free one you'll only get oner version of each letter). I have selected the end 'r' and the glyphs palette is open showing me all of the possible alternate 'r's in Bickham Script that I can choose from. Also notice that when I typed Asser, it changed my 's s' into an 'ss' ligature, and the one is larger than the other. This sort of feature only happens in an editor that supports opentype features, so no wordprocessors like Word or Openoffice will do this.